|
|
|
Home > Company
News
Go to: Previous |
Index Page | Next
in this section
Winner - Marketing Excellence Awards
|
Date Published:
18th June 2007
|
|
Tracy Healey, Marketing Manager (pictured on left) and Erika
Clegg Managing Director of Spring Design & Advertising
|
|
|
Ryan Insurance Group are delighted to announce that they
have won the ‘New Product or Service of the Year Award’ at this year’s Marketing
Excellence Awards, for their Bed & Breakfast Insurance
Product. The awards were organised by the Norfolk and Suffolk Chartered
Institute of Marketing, in association with Archant.
Tracy Healey Marketing Manager accepted the award on behalf of the company
at the event in Norwich. Their entry was based on their considerable success
after spotting an opportunity in the market place. Tracy said, “We are ecstatic
that we have won this award; staff have worked extremely hard in making
the scheme a success and winning the award is a great reward for all their
efforts”.
Ryan’s had to prove that they had a product which they had marketed and
had achieved outstanding commercial success through the application of marketing.
They had to show that they had clear marketing objectives based on the vision
for the product. They also had to prove that they had developed and applied
an integrated marketing strategy which included promotions, based on sound
market research that brought the product to market. Finally they had to
prove that the product met their customer’s needs.
Go to: Previous |
Index Page | Next
in this section
|
|
|
|
Home
